Pacific West - Fresh from the Ocean to Your Plate

Studio Photography, Recipe Development, and Styling

South Africa

Pacific West delivers premium frozen seafood that's as close to fresh as it gets. With a focus on quality, Pacific West products bring authentic ocean flavours straight to your kitchen. Perfect for quick, convenient meals or elevated dining experiences, Pacific West offers busy home cooks and culinary professionals an easy way to enjoy seafood with bold, vibrant flavours and textures. The range is versatile, from weeknight staples to impressive showstoppers for outdoor gatherings, like Southern Style Fried Prawns or flavour-packed tacos.

Create visually compelling still imagery and easy-to-follow, flavour-packed recipes that showcase the quality, convenience, and versatility of Pacific West’s frozen seafood—specifically the Southern Style Fried Prawns—appealing to busy, health-conscious home cooks and families.

As the creative force behind this campaign, LUMINIS drew inspiration from Pacific West’s commitment to quality and ease of preparation, crafting visuals and recipes that celebrate both the everyday and the extraordinary. Our approach focuses on vibrant, accessible flavours that invite home cooks and culinary enthusiasts to explore seafood in a fun, relaxed way. From colourful taco spreads to showstopping prawn dishes, the LUMINIS team aimed to capture Pacific West’s essence as an approachable yet premium choice for diverse dining experiences, highlighting moments of connection and enjoyment.

Still Shot: Showcasing the quality and visual appeal of Pacific West’s frozen seafood, focusing on the Southern Style Fried Prawns, highlighting textures and colours to entice and inspire.

Recipe Development: Curated easy-to-follow recipe to inspire a variety of flavourful seafood dishes that balance convenience with taste. Each recipe highlights the versatility of Pacific West's range—featuring fresh, bold flavours and vibrant elements that make every dish a memorable experience. These recipes are perfect for outdoor dining and family gatherings, offering options that satisfy both adults and children.

A compelling still shot and an inviting, family-friendly taco recipe that celebrates the convenience and versatility of the product.