Juicebox - Pure Juice.

Cinematography, Photography, Styling, and Videography.

South Africa

Juicebox is redefining what juice can be—bold, unfiltered, and full of personality. Every bottle is cold-pressed to lock in nutrients and maximise flavour, made with only 100% raw ingredients and nothing else.

We approached the Juicebox brief with boldness and rhythm, building a visual language that echoes the brand’s vibrant personality and unapologetically real tone. Through punchy stop-motion sequences, hyper-saturated colour grading, and dynamic cuts, we crafted a brand video that delivers the sensory hit of biting into a fresh piece of fruit — visceral, juicy, and unforgettable.

Our creative direction leaned into a raw, playful aesthetic layered with motion and expressive typography. This approach mirrors Juicebox’s commitment to real ingredients and big flavour. The visuals strike a balance between health-forward storytelling and cheeky confidence, tailored to engage an energetic, youthful audience hungry for authenticity and impact.

The LUMINIS team approached the project with a focus on authenticity and craftsmanship. Our creative concept merged traditional African elements with modern design, capturing the essence of the botanicals in a sophisticated yet grounded way. We used high-contrast lighting and natural textures to highlight the organic roots of Muti Gin, while also introducing sleek, modern design elements to showcase the premium quality of the product.
The visuals included dynamic shots of the botanicals, the gin in motion, and rich textures that evoke the natural landscape of Africa. The concept was designed to resonate with the brand’s dedication to both tradition and innovation, celebrating the artistry behind the distillation process.

Our studio delivered a suite of bold, high-impact visuals designed to elevate Juicebox’s brand presence across digital platforms. We captured colour-saturated photography that highlights the product’s freshness, flavour, and fun, complemented by playful stop-motion and short-form videos crafted for high social engagement. Flat lays and overhead compositions showcased the full range of variants and packaging details, while stylised props and textured backdrops added personality and movement to the scenes. Each flavour was brought to life with consistent, energetic storytelling that reinforces Juicebox’s vibrant identity.

The final creative output radiates Juicebox’s bold, refreshing personality. From scroll-stopping stills to animated visual loops, our studio work brought a juice brand to life with vibrant energy — positioning it as a go-to choice for conscious consumers who want their wellness served with flavour and fun.