Cape Collective – Crafted by Nature

Studio Photography and Styling

Cape Town

Cape Collective embraces the artisanal and community-driven ethos of Cape Town. Through our studio photography, we capture the authenticity of the brand, spotlighting local ingredients and the landscapes that inspire their craft. Each visual narrative evokes a sense of place, highlighting Cape Collective's dedication to natural, sustainable flavours and its deep connection to the Cape’s vibrant traditions. Our final imagery invites beer lovers to experience the true essence of the Cape, making it a brand that speaks to those who value craftsmanship, flavour, and sustainability.

To create visual assets showcasing Cape Collective’s journey, inspired by Cape Town's landscapes and flavours.

Shot 1: Focused on Fresh and Peach Pale Ale

Inspired by vibrant flavours and a distinct colour palette, this shot highlights the refreshing peach notes of the Pale Ale, paired with water elements to create a naturally refreshing appeal. The image encapsulates the essence of the beer, emphasising its light, crisp, and fruity flavour profile while evoking a sense of freshness.

Shot 2: Beach Day Featuring Cape Collective Variants

Showcasing the Pale Ale, Lager, and Session IPA, this image uses complementary colours and beach-inspired styling. Label illustrations bring in Cape Collective’s beach lifestyle, connecting the beer to the iconic Cape coastal experience. The image speaks to the playful and adventurous spirit of the brand, highlighting Cape Collective’s connection to the relaxed, vibrant beach culture of Cape Town.

Bold, vibrant shots of beer varieties (individual and group shots) highlighting Cape Collective’s playful, edgy design.

Fun, adventurous posts celebrating pairing ideas, Cape lifestyle, and product highlights.

Seasonal campaign positioning Cape Collective as the go-to choice for holiday gatherings, sundowners, and braais.